The latest news from The Sussex Sign Company
10 Tips For Effective Wayfinding Signs
Do you know how to find your way? Whether you need signs to direct customers around your store, or wayfinding signs for an exhibition or display in West Sussex, there are certain fundamental rules you’ll need to follow to create the most effective signs. Creating effective wayfinding signage is an art, and there are a… Continue reading 10 Tips For Effective Wayfinding Signs
Signage Your London Retail Premises Can’t Afford To Ignore
How long did it take you to get the design for your e-commerce site right? And the signage for your bricks and mortar premises in London? The fact is physical signs should never be an afterthought – they’re an important part of your sales team especially if you have London retail premises. Signs can help… Continue reading Signage Your London Retail Premises Can’t Afford To Ignore
Signage History – The Ghost Signs Of London
Have you ever half glimpsed a faded piece of signage in London? Then you’ve seen a ghost sign, one of the fascinating pieces of signage history that can still be seen around the capital. These fading adverts, like the Hovis sign in Haringey and the Bovril sign in Brixton, have endured over the centuries and… Continue reading Signage History – The Ghost Signs Of London
Signage for Sponsors: Connection and Communication
Event sponsorship, in London and across the country, connects your business to the community while communicating a positive brand message. Signage for sponsors is a savvy way to raise awareness of your brand, drive traffic towards your business and ultimately create more sales opportunities. Innovative signage puts your sponsorship front and centre for maximum impact.… Continue reading Signage for Sponsors: Connection and Communication
Temporary Signs: Why, When and What?
Wherever your business is, from London to Edinburgh, the chances are that you’ll need temporary signs. You could be thinking ahead to the winter sales or considering running your own pop-up shop or restaurant for a few weeks or months. Whether your business is well-established or seasonal, temporary signs are lightweight, cost-effective and durable enough… Continue reading Temporary Signs: Why, When and What?
Signage for Wayfinding In London: What it means for your business
Signage for wayfinding is essential in cities like London, where the ability to navigate on foot is paramount. In fact, the term wayfinding was coined in the 1960s as part of a study into what became known as ‘city legibility’. Of course, the capital already has one of the most easily recognised and useful wayfinding… Continue reading Signage for Wayfinding In London: What it means for your business
Size matters – get the right size sign for the job
When it comes to creating eye-catching signs for your London business, size really does matter. It’s critical that you get the right size when it comes to signage – too large and you can ruin the aesthetic of your premises, too small and you’ll never get noticed and your potential customers will never know who… Continue reading Size matters – get the right size sign for the job
5 tips for vehicle wrapping: What’s your design inspiration?
It’s a bold statement, but your London business needs vehicle wrapping. Without it, you’re missing out on low-cost marketing with a massive return on investment. With anywhere between 2,000 to 9,000 impressions per hour and no ongoing costs once your wrap is installed, the benefits of a well designed wrap are enormous. But where do… Continue reading 5 tips for vehicle wrapping: What’s your design inspiration?
Signage Choices: Why your office needs digital wallpaper
When a client enters your London office, what impression does it make on them? If your first impressions could do with smartening up, consider new signage in the form of digital wallpaper. This is the innovative way to combine colour, pattern and corporate messaging in one aesthetic package that delivers real design punch with a… Continue reading Signage Choices: Why your office needs digital wallpaper
Signage For Real People, To Maximise Your Event
If you’re holding an event in West Sussex, are you overlooking the basics such as your event wayfinding signs? These signs can help your guests move smoothly from place to place, which is why you need to put yourself in their place. People can get lost or become overwhelmed by the sheer scale of an… Continue reading Signage For Real People, To Maximise Your Event