Outdoor signage: designing outdoor signs that shine

Outdoor signage

Outdoor signage is a vital tool for marketing and communication and needs to stand out in our digitally saturated world.

In today’s digital age, where screens and devices dominate our attention, designing signs for outdoor use that grab people’s interest and cut through the digital noise has become more important than ever. So, how do we create outdoor signs that captivate, engage and get your business noticed?

As business sign specialists for East and West Sussex, and Brighton and Hove, we understand the importance of outdoor advertising signs that stand out from the crowd. With so much visual noise surrounding us, capturing attention and effectively conveying your message with a custom sign is crucial.

Here are some top tips and techniques we use when designing an eye-catching outdoor business sign. These principles will help ensure your exterior signs are compelling and impactful to advertise your business.

Keep your outdoor business signs simple and clean

In the quest to grab attention, it can be tempting to overload signs with excessive information and graphics. However, simplicity and clarity are key. Clean designs that convey a single message in a high traffic areas often have more impact. Choose legible fonts and avoid cluttering the sign with unnecessary elements. Remember, less is often more when it comes to outdoor signage.

Offline marketing

Harness the power of colour with smart outdoor signage

Colour plays a vital role in catching the eye. Choose bold, attention-grabbing colours that stand out against the surrounding environment. High-contrast combinations work wonders for visibility. Experiment with complementary colours, such as dark backgrounds with bright text, to create a visually striking effect that captivates viewers.

Prioritise readability with the right font

A well-chosen font can make or break the effectiveness of your outdoor sign. Select fonts that are easy to read from a distance. Avoid excessively ornate or complex fonts that may compromise readability. 

Use white space in your signs

Don’t be afraid of white space, the empty areas surrounding your sign’s content. White space creates a sense of balance and allows essential elements to stand out. It improves readability and gives outdoor signs a professional and polished look. Use white space strategically to guide the viewer’s attention to the key message.


LED and illuminated signage

Outdoor business signs and shops signs that need to be visible in the dark can benefit from lighting or illumination options. Incorporate spotlights, backlighting or LED lights to ensure maximum visibility and impact. Illuminated signs have a higher chance of catching attention, particularly in dark environments.

Custom signs reflect brand personality

When designing outdoor signage, consider your brand personality and values. Incorporate elements such as logos, brand colours or specific design elements that align with your brand identity. Consistency with the overall brand image creates a cohesive and recognisable visual identity that resonates with your target audience. This is important for a small business, a retail business, a trade show, larger signs and indoor signage.

Test your signs for visibility from every angle

Before finalising a design, conduct thorough visibility tests from various distances and angles. Consider the sign’s placement, whether it’s on a building, roadside or freestanding. Ensure that the sign stands out clearly and can be read and understood easily by the target audience. This is important for directional signs, safety signs and businesses who attract passers by and large numbers of visitors.

A delicate balance to communicate and attract customers

Designing outdoor signs that demand attention requires a delicate balance between captivating visuals and effective communication. Here at The Sussex Sign Company, we can advise you on designing outdoor signage that grabs attention, communicates messages effectively and leaves a lasting impression on potential customers.

If you want to find out more about installation, external signage, custom signage as well as price, check out our contact details. If you are looking for custom clothing, please see our other website.

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