Signage Choices: Why your office needs digital wallpaper

When a client enters your London office, what impression does it make on them? If your first impressions could do with smartening up, consider new signage in the form of digital wallpaper. This is the innovative way to combine colour, pattern and corporate messaging in one aesthetic package that delivers real design punch with a… Continue reading Signage Choices: Why your office needs digital wallpaper

Signage For Real People, To Maximise Your Event

If you’re holding an event in West Sussex, are you overlooking the basics such as your event wayfinding signs? These signs can help your guests move smoothly from place to place, which is why you need to put yourself in their place. People can get lost or become overwhelmed by the sheer scale of an… Continue reading Signage For Real People, To Maximise Your Event

Vehicle Livery: What It Is And Why You Need It

If you want to align your East Sussex business with 21st century marketing, you need vehicle livery. Offering low costs per impression with high impact branding, this type of advertising is ideal for small businesses who need a cost-effective way to reach their target audience. If you don’t want to be just another business with… Continue reading Vehicle Livery: What It Is And Why You Need It

Signage: 3 Trends Your Food Business Needs To Know About

If you own a food business in London, you’ll constantly be on the lookout for savvy marketing to give you the edge. Sometimes it pays to go back to basics and take a look at the way your signage is performing when it comes to advertising your cafe, pop up or food truck. Your signs… Continue reading Signage: 3 Trends Your Food Business Needs To Know About

Vehicle Wrapping Is A Smart Investment – Here’s Why

Want to make a unique marketing impact in London? Vehicle wrapping turns your company car or fleet of vans into mobile billboards. Your advertising goes straight to the heart of your target market for a fraction of the cost of other types of advertising. From costs as low as 4p per 1,000 impressions, you can… Continue reading Vehicle Wrapping Is A Smart Investment – Here’s Why

Sign writing that works in East Sussex

Making your vehicle stand out has never been easier with quality sign writing. An eye-catching logo and clearly visible contact details can be all it takes to make a massive impact, whether you’re an established name or an East Sussex startup. It’s also a savvy investment when you want to maximise the resale value of… Continue reading Sign writing that works in East Sussex

What Are The Variables That Affect Vehicle Livery Costs?

If you want to know how much vehicle livery costs, ask how long is a piece of string. Car graphics are an incredibly cost-effective way to market your business, but there are also plenty of variables that can affect the cost of your vehicle wrap. Having said that, there are solutions available for any budget,… Continue reading What Are The Variables That Affect Vehicle Livery Costs?

What’s The Truth About Branding And Signage?

What is the truth about branding and signage and branding. Want to stand out from the competition? Need greater brand recognition? Then you need exterior and interior signs that are clear, coherent and well-designed. Of course, you’ll have to do that yourself because no sign company is capable of creating the great design you need… Continue reading What’s The Truth About Branding And Signage?

Killer Vehicle Livery For Food Trucks

If you want to stand out in the East Sussex food truck scene, eye-catching vehicle livery is a smart investment. Using van graphics is a great way to drive brand recognition, engage your customers and boost your sales – and your truck will look pretty enticing, too! But how do you create vehicle livery that… Continue reading Killer Vehicle Livery For Food Trucks

Commercial Wayfinding 5 tips to make your signage a success

Good commercial wayfinding signage is all about putting your customer at ease in an unfamiliar space. Wayfinding should be intuitive and consistent – there’s nothing worse than allowing your signs to develop into a mash-up of styles, fonts and colours. If you’re renovating or remodelling, then now is the ideal time to reconsider your wayfinding… Continue reading Commercial Wayfinding 5 tips to make your signage a success

5 Tips For Caring For Your Vehicle Livery

Choosing a car wrap is a smart move for the business that wants to make a great first impression, and then create a lasting one. Properly installed, car graphics can last for at least 8 years, creating millions of impressions whether you’re on the move or parked up outside your business premises. But once your… Continue reading 5 Tips For Caring For Your Vehicle Livery

Business signage and the benefits of LEDs

There are many benefits to changing to LED signage. Did you know that the per-lumen price of LED bulbs has fallen by a factor of fifty since they first came into use in the 1960s? In fact, LEDs are now so cheap that there’s really no excuse not to use them for your illuminated signs.… Continue reading Business signage and the benefits of LEDs

The Power Of Colour And Vehicle Livery

Did you know the colour of your vehicle livery can actually influence behaviour? If you want to create the biggest impact with car graphics, then you need to pay attention to the colours you use. Evoke a response Colour is capable of evoking an emotional response across a wide range of people, although the perception… Continue reading The Power Of Colour And Vehicle Livery

The Sussex Sign Company scores top marks.

When it comes to ensuring the highest levels of health and safety for its staff and customers, The Sussex Sign Company has scored top marks. Based in Portslade, East Sussex, The Sussex Sign Company has a long record of providing some of the most innovate and creative signage in the South East and London and… Continue reading The Sussex Sign Company scores top marks.

The Rules Of Good Signage

Good signage earns attention, and it doesn’t bully your audience. But how do you know what a good sign looks like? Know your objectives It’s always tempting to put brand awareness top of your list of objectives, but how do you intend to measure what that looks like? Instead, bind your objectives to clear metrics… Continue reading The Rules Of Good Signage

Make An Impact With Vehicle Livery Design Tips

Vehicle wraps are one of the most cost-effective and high-impact ingredients in the marketing mix. However, get the design wrong and you’ve wasted time, energy and money on a failed marketing strategy, while missing the opportunity to promote brand awareness. If you want to understand the fundamentals of good design, these straightforward tips will help… Continue reading Make An Impact With Vehicle Livery Design Tips

Does Your Van Need Vehicle Signwriting?

If you’re a London based small business, then you could be missing out on work by not advertising on your vehicle. In the centre of the city, your vehicle can be seen by as many as 3,000 people in an hour. That’s a level of impressions that other forms of marketing can only dream of.… Continue reading Does Your Van Need Vehicle Signwriting?

Why Halo Illuminated Signs Are So Popular On The British High Street

Wherever you look on the average British high street, you’ll see illuminated signs with a subtle and sophisticated halo lighting effect. This beautiful way of highlighting and differentiating a sign uses built up letters and LED lighting to create the effect. What is the halo effect? Using lightweight and hollow letters, the internal LED lights… Continue reading Why Halo Illuminated Signs Are So Popular On The British High Street

Why We Need Public Sector Signage

As the backbone of our society, the public sector has to work hard to give us information about our surroundings. That’s what makes public sector signage so important in our modern world – we rely on these signs to help us navigate the built environment or for vital information. What is public sector signage? When… Continue reading Why We Need Public Sector Signage

Why Estate Agent Signs Still Matter In The Digital Market

The world of the traditional high street estate agent is under threat from the rise of digital and DIY options. RightMove has long been a first port of call for property hunters, but now estate agents themselves are moving online, offering some significant benefits over their bricks and mortar counterparts. So how can your business… Continue reading Why Estate Agent Signs Still Matter In The Digital Market

A Beginners Guide To Vinyl Car Wraps

For any business owner looking to maximise their return on investment with a marketing strategy that is high impact, cost-effective and that effortlessly builds brand awareness, there’s no better choice than vehicle vinyl wraps. However, the initial costs of wrapping your vehicles might be beyond the reach of some small businesses – which is where… Continue reading A Beginners Guide To Vinyl Car Wraps

How To Increase Your Brand Recognition With Vehicle Signage

Brand recognition is one of the holy grails of marketing. Like the Golden Arches or the Apple logo, imagine your potential customers being able to recognise your business by your branding alone. What may surprise you is that you don’t have to spend a fortune on online and offline advertising to achieve your goal. Investing… Continue reading How To Increase Your Brand Recognition With Vehicle Signage

How A Stunning Vinyl Wrap Increases Brand Exposure

If you want a high impact, low cost way to get increased brand exposure, then you need to invest in a high quality vinyl wrap for your vehicle fleet. Even if you’re a one-man band, you can still benefit from the power of a rolling billboard to advertise your products and services and to drive… Continue reading How A Stunning Vinyl Wrap Increases Brand Exposure

Create A Wow: How To Use Halo Lit Signs Effectively For Your Business

What do Kiehl’s, Triumph and Versace all have in common? These diverse businesses all use halo lit signs to project a sophisticated image. This unique and subtle lighting effect is used to create eye-catching signage that elevates not only the perceived value of the sign, but also the company that uses it. In short, if… Continue reading Create A Wow: How To Use Halo Lit Signs Effectively For Your Business

The Unexpected Benefits Of Illuminated Signs

A successful business plan lives or dies by the number of customers who actually set foot through the door. After all, if nobody visits your business, how can you sell them your goods or services? That’s why you need attractive and attention-grabbing signage for your commercial premises. However, upgrading your commercial signage with illumination can… Continue reading The Unexpected Benefits Of Illuminated Signs

Creating The Perfect Vehicle Signage For Your Van

If you’re a small business, the chances are that your marketing budget may be equally small. But vehicle signage offers real ‘bang for your buck’ in terms of return on investment and is one of the most effective forms of advertising out there. However, it’s not always budget that stops small business owners from using… Continue reading Creating The Perfect Vehicle Signage For Your Van

Frequently Asked Questions About Vehicle Wraps

One of the most frequently asked question about vehicle wraps is surely: “What kind of RoI can I expect from a wrap?” The answer is that it’s impossible to accurately measure the return, but just consider the statistics: vehicle graphics in a high-traffic area can be seen by 3000 people an hour, resulting in a… Continue reading Frequently Asked Questions About Vehicle Wraps

Why Car Wrap Advertising Is Your Secret Weapon

We’ve all seen them – vehicles wrapped in eye-catching graphics, with a great slogan. Maybe they’ve been in front of you in a traffic jam, or parked outside the supermarket. Perhaps you’ve seen one as you drop the kids off at school, or maybe there’s one parked in your road. Car wrap advertising is on… Continue reading Why Car Wrap Advertising Is Your Secret Weapon

How to Choose the Best Signwriter for Your Business

Finding a great signwriter should be easy in this day and age. After all, we have the internet with its range of trade checking websites to help us make that decision. For example, if you were looking for signwriting in Crowborough, you’d Google it and take your pick. But how will you know you’ve really… Continue reading How to Choose the Best Signwriter for Your Business

The Seven Steps to a Perfect Car Wrap

Wrapping your car in vinyl may have started as a quick way to transform domestic vehicles into government taxis in Germany, but it’s now worth its weight in gold as a low-cost, high-impact way to advertise your goods and services. Mobile advertising creates more impressions than any other form of advertising, and it creates a… Continue reading The Seven Steps to a Perfect Car Wrap