If you’re a London based small business, then you could be missing out on work by not advertising on your vehicle. In the centre of the city, your vehicle can be seen by as many as 3,000 people in an hour. That’s a level of impressions that other forms of marketing can only dream of. With drivers typically spending 20 hours a week on the road, if you’re not using your vehicles for advertising, you’re missing out on a huge potential market.
Wrap it up
Vehicle signwriting, whether that’s using a full or partial vinyl wrap, is both economical and hugely effective as a way of marketing your business. Highly visible, vehicle signwriting is one of the fastest-growing ways to boost brand awareness.
Imagine parking your branded vehicle outside a client’s house. Now imagine the word of mouth that your vinyl wrapped vehicle creates after you’ve done a good job. You’ll create awareness of your brand where it didn’t exist before, and that’s valuable publicity for your services for a minimal outlay.
Vehicle signwriting for your van
Vinyl wraps are a cost-effective way to engage with your audience and they’re a quick makeover for your commercial van. That means you can change your advertising message quickly and easily to respond to current events or to offer a time limited promotion.
Done well, with eye-catching graphics, a strong call to action and a professional installation, a creative and well designed vinyl wrap can create a real buzz around your business. Like a mobile billboard, your van will create thousands of impressions from as little as 4p.
In addition, a car wrap is a very low key, non-aggressive form of advertising and that quiet persuasion can set your marketing apart from the competition.
The additional benefits of wrapping
There are additional benefits to vehicle wrapping beyond brand awareness. Choose reflective signage, and studies show that night time collisions can be reduced by as much as 40%. Your wrap can also protect your vehicle’s bodywork from everyday wear and tear, which can be important when you spend your time driving in traffic.
Not only will your car wrap protect your paintwork from scratches and fading, but it helps to protect your vehicle’s resale value. Once you peel off the vinyl wrap, your vehicle is ready for the next owner – and it will have depreciated less than an unprotected vehicle.
Professional vehicle signwriting
Once you’ve understood the facts and figures and the additional benefits of car wrapping, the business case for using your vehicle to advertise your company becomes overwhelming. If you’re based in London and you want to harness the power of vinyl wrap marketing to boost your brand awareness, then get in touch with us at the Sussex Sign Company via phone or email.
We can deliver a fully integrated suite of services that can take your vehicle wrap from design and modelling to final installation by our expert team, so you need never miss an opportunity to advertise.