The latest news on signs, van wrapping and signage ideas.
If you’re struggling to break through the visual noise and get your business noticed, you may need to resort to psychological warfare. At least, you might need to look at the psychology of signage in order to break through and connect with your audience. Signs can increase sales, drive customer loyalty and improve the customer… Continue reading The Psychology Of Signage And Making It Work For You
Did you know the colour of your vehicle livery can actually influence behaviour? If you want to create the biggest impact with car graphics, then you need to pay attention to the colours you use. Evoke a response Colour is capable of evoking an emotional response across a wide range of people, although the perception… Continue reading The Power Of Colour And Vehicle Livery
When it comes to ensuring the highest levels of health and safety for its staff and customers, The Sussex Sign Company has scored top marks. Based in Portslade, East Sussex, The Sussex Sign Company has a long record of providing some of the most innovate and creative signage in the South East and London and… Continue reading The Sussex Sign Company scores top marks.
Good signage earns attention, and it doesn’t bully your audience. But how do you know what a good sign looks like? Know your objectives It’s always tempting to put brand awareness top of your list of objectives, but how do you intend to measure what that looks like? Instead, bind your objectives to clear metrics… Continue reading The Rules Of Good Signage
Vehicle wraps are one of the most cost-effective and high-impact ingredients in the marketing mix. However, get the design wrong and you’ve wasted time, energy and money on a failed marketing strategy, while missing the opportunity to promote brand awareness. If you want to understand the fundamentals of good design, these straightforward tips will help… Continue reading Make An Impact With Vehicle Livery Design Tips
If you’re a London based small business, then you could be missing out on work by not advertising on your vehicle. In the centre of the city, your vehicle can be seen by as many as 3,000 people in an hour. That’s a level of impressions that other forms of marketing can only dream of.… Continue reading Does Your Van Need Vehicle Signwriting?
Wherever you look on the average British high street, you’ll see illuminated signs with a subtle and sophisticated halo lighting effect. This beautiful way of highlighting and differentiating a sign uses built up letters and LED lighting to create the effect. What is the halo effect? Using lightweight and hollow letters, the internal LED lights… Continue reading Why Halo Illuminated Signs Are So Popular On The British High Street
As the backbone of our society, the public sector has to work hard to give us information about our surroundings. That’s what makes public sector signage so important in our modern world – we rely on these signs to help us navigate the built environment or for vital information. What is public sector signage? When… Continue reading Why We Need Public Sector Signage
The world of the traditional high street estate agent is under threat from the rise of digital and DIY options. RightMove has long been a first port of call for property hunters, but now estate agents themselves are moving online, offering some significant benefits over their bricks and mortar counterparts. So how can your business… Continue reading Why Estate Agent Signs Still Matter In The Digital Market
For any business owner looking to maximise their return on investment with a marketing strategy that is high impact, cost-effective and that effortlessly builds brand awareness, there’s no better choice than vehicle vinyl wraps. However, the initial costs of wrapping your vehicles might be beyond the reach of some small businesses – which is where… Continue reading A Beginners Guide To Vinyl Car Wraps