How high street signage is changing

High street signs

Signs on the high street can help our business stand out. If you operate in East Sussex or West Sussex, it can be tough these days. Some of our largest retailers have closed their doors and online shopping shows no signs of going away now that lockdown is over. But the changing face of our high streets could be an ideal opportunity to launch a new business venture that needs eye-catching, show-stopping signage.

Reinventing our main shopping areas

When Debenhams shut down its last remaining store in May, it was widely viewed as the end of the high street. But just a few months later, a totally new experience has arrived on Wandsworth High Street, occupying four floors of the old store.

Gravity includes an e-sports arena, electric go-kart track, bowling alley, arcade and much more. You can eat Japanese noodles or drink New York cocktails, celebrate a birthday or hold a corporate team-building event. And the Gravity experience doesn’t end in Wandsworth, with plans to roll out the concept across other high streets in the UK.

You can’t miss the rebranding. There’s a huge illuminated signage across the entire facade of the building letting visitors know they’re in for a totally different entertainment experience. Signage isn’t just for traditional retail, leisure and hospitality – a cohesive signage strategy can make your business be the talk of the town.

Creative event signage ideas

The Gravity branding continues throughout the building and in every entertainment area, so take a leaf out of their book and look for ways to impress with your indoor and outdoor signs.

Barriers can be useful if your customers need to queue to get in, creating an entry chute that funnels them direct to check-in. It’s also an opportunity to display branding and sponsor info.

Illuminated signage isn’t just for business or the leisure sector. Your new experience can benefit from all the advantages of beautiful LED illuminated channel letters or acrylic graphics to make a real impact for customers. 

Window, floor and wall graphics really optimise your use of space by turning any surface into a branding opportunity. Temporary window graphics can give your customers a heads up on the experience they have in store and any promos you’re running. Floor and wall graphics are useful for maintaining Covid-safe traffic flows and distancing and funnelling customers to check-in or point of sale.

Hanging signs are another great way to place your brand centre stage and make a big impact. Or let us help you create a step and repeat wall with a backdrop of repeating logos. Not only a fantastic branding opportunity but an Instagram moment that could raise your experience profile on social media.

And while you’re refurbing before your grand opening, let us create hoardings that tease the big event and build a buzz before you open your doors.

Create experience and event signage with The Sussex Sign Company

Signage might not be top of your priorities when you’re launching a new high street experience. But get it wrong and the entire customer experience could be at risk. At The Sussex Sign Company we can help you promote your new high street venture so contact us today.

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