If you want to stand out in the East Sussex food truck scene, eye-catching vehicle livery is a smart investment. Using van graphics is a great way to drive brand recognition, engage your customers and boost your sales – and your truck will look pretty enticing, too! But how do you create vehicle livery that… Continue reading Creating Killer Vehicle Livery For Your Food Truck Is A Piece Of Cake
Author: Oliver Sutton
Commercial Wayfinding 5 tips to make your signage a success
Good commercial wayfinding signage is all about putting your customer at ease in an unfamiliar space. Wayfinding should be intuitive and consistent – there’s nothing worse than allowing your signs to develop into a mash-up of styles, fonts and colours. If you’re renovating or remodelling, then now is the ideal time to reconsider your wayfinding… Continue reading Commercial Wayfinding 5 tips to make your signage a success
5 Tips For Caring For Your Vehicle Livery
Choosing a car wrap is a smart move for the business that wants to make a great first impression, and then create a lasting one. Properly installed, car graphics can last for at least 8 years, creating millions of impressions whether you’re on the move or parked up outside your business premises. But once your… Continue reading 5 Tips For Caring For Your Vehicle Livery
Business signage and the benefits of LEDs
There are many benefits to changing to LED signage. Did you know that the per-lumen price of LED bulbs has fallen by a factor of fifty since they first came into use in the 1960s? In fact, LEDs are now so cheap that there’s really no excuse not to use them for your illuminated signs.… Continue reading Business signage and the benefits of LEDs
The Psychology Of Signage And Making It Work For You
If you’re struggling to break through the visual noise and get your business noticed, you may need to resort to psychological warfare. At least, you might need to look at the psychology of signage in order to break through and connect with your audience. Signs can increase sales, drive customer loyalty and improve the customer… Continue reading The Psychology Of Signage And Making It Work For You
The Power Of Colour And Vehicle Livery
Did you know the colour of your vehicle livery can actually influence behaviour? If you want to create the biggest impact with car graphics, then you need to pay attention to the colours you use. Evoke a response Colour is capable of evoking an emotional response across a wide range of people, although the perception… Continue reading The Power Of Colour And Vehicle Livery
The Sussex Sign Company scores top marks.
When it comes to ensuring the highest levels of health and safety for its staff and customers, The Sussex Sign Company has scored top marks. Based in Portslade, East Sussex, The Sussex Sign Company has a long record of providing some of the most innovate and creative signage in the South East and London and… Continue reading The Sussex Sign Company scores top marks.
The Rules Of Good Signage
Good signage earns attention, and it doesn’t bully your audience. But how do you know what a good sign looks like? Know your objectives It’s always tempting to put brand awareness top of your list of objectives, but how do you intend to measure what that looks like? Instead, bind your objectives to clear metrics… Continue reading The Rules Of Good Signage
Make An Impact With Vehicle Livery Design Tips
Vehicle wraps are one of the most cost-effective and high-impact ingredients in the marketing mix. However, get the design wrong and you’ve wasted time, energy and money on a failed marketing strategy, while missing the opportunity to promote brand awareness. If you want to understand the fundamentals of good design, these straightforward tips will help… Continue reading Make An Impact With Vehicle Livery Design Tips
Does Your Van Need Vehicle Signwriting?
If you’re a London based small business, then you could be missing out on work by not advertising on your vehicle. In the centre of the city, your vehicle can be seen by as many as 3,000 people in an hour. That’s a level of impressions that other forms of marketing can only dream of.… Continue reading Does Your Van Need Vehicle Signwriting?