How Strategic Signage In London Can Boost Your Sales

Every sign you create is an opportunity for you to communicate with your customers whether your business is located in London, or anywhere across the country. Strategic signs and consistent messaging will help communicate your brand’s story, boost recognition, trust and ultimately, sales. Signs no retailer can ignore Your signs should direct, inform and be… Continue reading How Strategic Signage In London Can Boost Your Sales

Signage Your London Retail Premises Can’t Afford To Ignore

How long did it take you to get the design for your e-commerce site right? And the signage for your bricks and mortar premises in London? The fact is physical signs should never be an afterthought – they’re an important part of your sales team especially if you have London retail premises. Signs can help… Continue reading Signage Your London Retail Premises Can’t Afford To Ignore

Signage History – The Ghost Signs Of London

Have you ever half glimpsed a faded piece of signage in London? Then you’ve seen a ghost sign, one of the fascinating pieces of signage history that can still be seen around the capital. These fading adverts, like the Hovis sign in Haringey and the Bovril sign in Brixton, have endured over the centuries and… Continue reading Signage History – The Ghost Signs Of London

Signage: 3 Trends Your Food Business Needs To Know About

If you own a food business in London, you’ll constantly be on the lookout for savvy marketing to give you the edge. Sometimes it pays to go back to basics and take a look at the way your signage is performing when it comes to advertising your cafe, pop up or food truck. Your signs… Continue reading Signage: 3 Trends Your Food Business Needs To Know About

Business signage and the benefits of LEDs

There are many benefits to changing to LED signage. Did you know that the per-lumen price of LED bulbs has fallen by a factor of fifty since they first came into use in the 1960s? In fact, LEDs are now so cheap that there’s really no excuse not to use them for your illuminated signs.… Continue reading Business signage and the benefits of LEDs

The Psychology Of Signage And Making It Work For You

If you’re struggling to break through the visual noise and get your business noticed, you may need to resort to psychological warfare. At least, you might need to look at the psychology of signage in order to break through and connect with your audience. Signs can increase sales, drive customer loyalty and improve the customer… Continue reading The Psychology Of Signage And Making It Work For You

Create A Wow: How To Use Halo Lit Signs Effectively For Your Business

What do Kiehl’s, Triumph and Versace all have in common? These diverse businesses all use halo lit signs to project a sophisticated image. This unique and subtle lighting effect is used to create eye-catching signage that elevates not only the perceived value of the sign, but also the company that uses it. In short, if… Continue reading Create A Wow: How To Use Halo Lit Signs Effectively For Your Business