If you’re holding an event in West Sussex, are you overlooking the basics such as your event wayfinding signs? These signs can help your guests move smoothly from place to place, which is why you need to put yourself in their place. People can get lost or become overwhelmed by the sheer scale of an… Continue reading Signage For Real People, To Maximise Your Event
What is the truth about branding and signage and branding. Want to stand out from the competition? Need greater brand recognition? Then you need exterior and interior signs that are clear, coherent and well-designed. Of course, you’ll have to do that yourself because no sign company is capable of creating the great design you need… Continue reading What’s The Truth About Branding And Signage?
Good commercial wayfinding signage is all about putting your customer at ease in an unfamiliar space. Wayfinding should be intuitive and consistent – there’s nothing worse than allowing your signs to develop into a mash-up of styles, fonts and colours. If you’re renovating or remodelling, then now is the ideal time to reconsider your wayfinding… Continue reading Commercial Wayfinding 5 tips to make your signage a success
There are many benefits to changing to LED signage. Did you know that the per-lumen price of LED bulbs has fallen by a factor of fifty since they first came into use in the 1960s? In fact, LEDs are now so cheap that there’s really no excuse not to use them for your illuminated signs.… Continue reading Business signage and the benefits of LEDs
If you’re struggling to break through the visual noise and get your business noticed, you may need to resort to psychological warfare. At least, you might need to look at the psychology of signage in order to break through and connect with your audience. Signs can increase sales, drive customer loyalty and improve the customer… Continue reading The Psychology Of Signage And Making It Work For You
When it comes to ensuring the highest levels of health and safety for its staff and customers, The Sussex Sign Company has scored top marks. Based in Portslade, East Sussex, The Sussex Sign Company has a long record of providing some of the most innovate and creative signage in the South East and London and… Continue reading The Sussex Sign Company scores top marks.
Good signage earns attention, and it doesn’t bully your audience. But how do you know what a good sign looks like? Know your objectives It’s always tempting to put brand awareness top of your list of objectives, but how do you intend to measure what that looks like? Instead, bind your objectives to clear metrics… Continue reading The Rules Of Good Signage
Wherever you look on the average British high street, you’ll see illuminated signs with a subtle and sophisticated halo lighting effect. This beautiful way of highlighting and differentiating a sign uses built up letters and LED lighting to create the effect. What is the halo effect? Using lightweight and hollow letters, the internal LED lights… Continue reading Why Halo Illuminated Signs Are So Popular On The British High Street
As the backbone of our society, the public sector has to work hard to give us information about our surroundings. That’s what makes public sector signage so important in our modern world – we rely on these signs to help us navigate the built environment or for vital information. What is public sector signage? When… Continue reading Why We Need Public Sector Signage
The world of the traditional high street estate agent is under threat from the rise of digital and DIY options. RightMove has long been a first port of call for property hunters, but now estate agents themselves are moving online, offering some significant benefits over their bricks and mortar counterparts. So how can your business… Continue reading Why Estate Agent Signs Still Matter In The Digital Market