Size matters – get the right size sign for the job

When it comes to creating eye-catching signs for your London business, size really does matter. It’s critical that you get the right size when it comes to signage – too large and you can ruin the aesthetic of your premises, too small and you’ll never get noticed and your potential customers will never know who… Continue reading Size matters – get the right size sign for the job

Signage – Wayfinding and The Brand Experience

If you want to create an unparalleled brand experience for your customers, you need to look beyond design, signage and wayfinding is very important However beautiful your West Sussex premises are, your audience won’t enjoy a premium brand experience unless they can navigate the space in a way that makes sense and enables them to… Continue reading Signage – Wayfinding and The Brand Experience

Getting The Most Out Of Your Seasonal Signage

It’s the season to be jolly and really nail your seasonal signage displays. Christmas is a huge opportunity for your business to get creative with your promotions and to design signs that really provoke your customers interest. Whether you’re wrapping a vehicle with a seasonal scene or creating a POS display with digital wallpaper, here’s… Continue reading Getting The Most Out Of Your Seasonal Signage

Interior Signage Is Something No Retailer Can Ignore

Want to attract customers and drive sales to your London retail premises? High quality interior signage can do that and so much more. Think of it as an extension of your website, with clear navigation and eye-catching design that help your customers to navigate your bricks and mortar premises and make the most of any… Continue reading Interior Signage Is Something No Retailer Can Ignore

Five Best Practices When Creating Retail Signage

Your in-store signage is the first point of contact between your retail business and your customers, and critical to creating a valuable customer experience. In fact, 88% of independent store owners surveyed by A.R.E. | POPAI intend to increase their budget for signs and graphics over their previous year’s spend. Retail signs are a highly… Continue reading Five Best Practices When Creating Retail Signage

Why Outdoor Signage Is As Important As Facebook

Facebook, Twitter and Instagram. You know you need to have a social media presence, but for a high street business, high-quality signage is still a savvy marketing strategy. Nothing builds brand awareness like outdoor signs that are well-designed, well-executed and displayed correctly. Visual communication While your Facebook page can build your digital profile, nothing brands… Continue reading Why Outdoor Signage Is As Important As Facebook