Business signage: 5 reasons why it is a great investment


Business signage boosts your brand and makes a great first impression. Contact The Sussex Sign Company to find out more.

Now more than ever, custom signage is a great investment for your East Sussex business. If you want to get your brand noticed and attract more customers, business signage will lead customers to your door. Here are five great reasons to start designing your new signs now.

1. Make a fantastic first impression

Your business signage is the first point of contact between you and a new customer. And if your signs are memorable enough, they’ll keep coming back in future.

So how to do you design signage that keeps you top of mind? These are the things you need to bear in mind:

– Use high contrast between letters and background for readability and legibility.

– Location is always important so make sure your signs are prominently displayed where they can be seen.

– Keep it simple, stripping away any unnecessary images or jargon

– Think about LED illumination for signs that really stand out.

2. Boost brand exposure

Business signs are also the best way to stand out from the competition and shout about your unique brand. Attract customers’ attention with signage that communicates a positive message using your brand colours and logo.

New customers automatically make assumptions about your business based on your visual assets. Your design needs to reinforce desirable brand qualities like professionalism, dependability, expertise and trust.

3. Custom business signage

Customers love uniqueness, and they’re more likely to be attracted to your business if your signs stand out.

Customising your signs gives your audience a series of visual cues to build their expectations and pique their interest. You can play around with fonts, colours, images and layout to create the perfect sign. It’s well worth working with a professional designer to get it right first time, since you’re investing in quality signage that will last for years to come.

4. Connect customers with quality

In a recent survey, 33% of shoppers said they’d consider a business with high quality signs. Customers make assumptions about your business based on the design and appeal of your business signage, so it makes sense to focus on quality in design and execution.

Putting up cheap signs might save you money in the short term. But you run the risk of turning off customers and compromising your long-term ROI. So it’s well worth focusing on quality for the best results.

5. Cost-effective marketing

Business signage is one of the most cost-effective ways to market your brand. Although the initial investment can be high, quality signage repays you many times over in brand awareness and repeat custom.

And once your sign has been manufactured and professionally installed, you’ll have very little maintenance. Meanwhile, your signage will keep attracting customers to your business.

Quality business signage from The Sussex Sign Company

No business can afford to miss out on the benefits of well-designed signage. That’s why at The Sussex Sign Company, we offer a complete end-to-end sign service to cover design, manufacture and installation. To find out more about the benefits of signage for your East Sussex brand, please get in touch today.

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