Illuminated signage is great for dark winter evenings

illuminated signage

Illuminated signage creates eye-catching displays that really get your business noticed on dark winter nights. Contact The Sussex Sign Company today to see how you help.

The long, dark winter nights are the perfect time for your Sussex based business to make the switch to bold illuminated signs. When it’s dark at 4 pm, illuminated signage really comes into its own. And it can help you turn a winter slump into opportunities for brand recognition and increased sales.

Whether you run a cafe or craft shop, salon or high street business, investing in signs to light up the night will really get you noticed.

Why choose illuminated signage?

There are plenty of advantages to using illuminated signage for your business. Essentially, they’ll boost your brand visibility 24/7, making them ideal for dull days and long winter nights. And when passers-by notice your business, they’re far more likely to pop in and make a purchase.

But that’s not all. Say your business is located in an out of the way spot, just off the main high street. Illuminating your signs ensure that your business gets seen, wherever you are. And because your lit-up sign gives your business that professional edge, you’ll stand out from the competition.

Even better, LED illuminated signs are up to 60% cheaper to run and highly energy efficient. So you can promote your business while cutting your carbon footprint. One final reason to consider illuminated signage is security. Lighting up your premises at night is an effective way to deter opportunistic thieves.

Choosing the right illuminated sign

When it comes to illuminated signage, there are a few things to take into consideration so your sign sends the right message.

First, you need to consider the size. Your existing sign may be dominant, but consider how it would look lit up with thousands of LEDs. The final effect could be garish and off putting for potential customers. Then you’ll need to consider the fonts you use and the final placement of the sign so it makes the maximum impact.

When it comes to using LEDs to add that extra flourish, there are plenty of options, so you’ll also need to consider the type of illumination that suits your business best. With colour changing LEDs, you can achieve a range of fantastic effects. But when it comes to the signage itself, there are basically three styles of illuminated business graphics:

Face lit signs

These signs are typically made from acrylic, with LEDs mounted inside the structure. The lights highlight the front of the structure, creating a bold and eye-catching effect.

Back lit signs

Otherwise known as lightboxes, this type of sign creates a seamless spread of illumination. As the name suggests, your sign will be lit from behind using a series of LEDs that can be bright white or different colours.

Edge lit signs

This type of lighting gives a halo effect and is popular with businesses for its sophisticated look. LEDs are attached to the rear of the sign and pointed towards the wall.

What works best for your business will depend on a range of factors, but at The Sussex Sign Company, we can help you find the perfect illuminated sign for your business. Simply get in touch and we will get you noticed!

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