A sign refresh for spring will keep your business looking professional and busy. After a hard winter, your signage has probably suffered from cold winds and stormy weather and now appears dull and dilapidated.
Winter storms can be harsh on outdoor signage, leaving it looking worn, faded, or even damaged. The combination of strong winds, heavy rain, and freezing temperatures can weaken materials, cause colours to fade, and lead to peeling or cracking. This not only affects the appearance of your business but can also impact its visibility and professionalism. If your signs have taken a beating over the winter months, now is the perfect time to refresh them. A well-maintained sign is crucial for making a strong first impression and ensuring your brand remains clear and recognisable.
The impact of winter weather on signage in Sussex
Different weather conditions affect signage in Sussex in different ways. Rain and frost can cause painted signs to chip or fade, while wind can loosen fixings, making them unstable. Vinyl lettering may peel away, and illuminated signs can suffer from electrical faults due to moisture exposure. Even rigid materials such as metal and acrylic can develop cracks or corrosion over time. Ignoring these issues not only makes your signs look unprofessional but could also lead to safety hazards if parts become loose or fall. Checking your signs regularly and acting quickly to repair damage ensures they remain safe and effective.
Why spring is the best time for a sign refresh
With the worst of the winter weather behind us, spring is the ideal time to repair or replace your signs. Longer daylight hours and improved weather conditions make installations and maintenance easier. Now is also a great time to assess whether your current signs still reflect your brand. If your business has undergone any changes in recent years, such as a rebrand, updated logo, or new contact details, this is the perfect opportunity to ensure your signage is up to date.
How to refresh your business signs
If your signs are just dirty or slightly faded, a deep clean or minor touch-ups may be all that’s needed. More significant damage, such as cracked panels or flickering lights, may require repairs or full replacements. Updating to modern, weather-resistant materials such as aluminium composite or UV-resistant vinyl can help extend the lifespan of your signs. LED lighting is also a great option for illuminated signs, offering better energy efficiency and durability compared to traditional bulbs.
If you’re considering a complete redesign, now is the time to think about factors such as colour contrast, readability, and placement to maximise visibility. Clear fonts, strong colour choices, and effective lighting can make a huge difference in how easy it is for customers to read your signage, particularly from a distance or at night.
Work with a professional signage company
The Sussex Sign Company specialises in high-quality, durable signage solutions designed to withstand the elements. Whether your signs need a minor refresh or a complete overhaul, we can help restore your business’s visibility and professionalism. Our team can advise on the best materials and designs to suit your needs, ensuring your signs make a lasting impression. Get in touch today to discuss your signage needs and find the perfect solution for your business.