Signage boosts sales, enhances brand visibility, and influences consumers. Discover key signage statistics for effective advertising.
In an age dominated by digital marketing, traditional signage remains a vital component of effective advertising. Signage enhances brand visibility, reinforces consistency, and plays a direct role in influencing East Sussex consumer behaviour. High-quality signs can attract new customers, boost sales, and create a lasting impression. To highlight its significance, here are five key statistics that every marketer should be aware of.
68% of consumers link signage to business quality
Your signage serves as a silent representative of your brand, often making the first impression before a customer even steps inside. A well-designed, professional-looking sign conveys credibility, while a poorly maintained or low-quality sign can deter potential customers. Just as a business wouldn’t expect its employees to present themselves poorly, signs should meet the same standard of professionalism.
76% of consumers have entered a business because of its signs
Effective signs have the power to draw customers in. They grab attention and create curiosity, encouraging foot traffic. However, quality is just as important as visibility. Over half of consumers say they are unlikely to enter a business if its signs are unprofessional or contain errors. A simple mistake in wording or design could cost potential customers before they even consider engaging with the business.
Sales revenue increases by an average of 4.75% with the addition of a single on-premise sign
Signage isn’t just about aesthetics; it delivers tangible financial benefits. Even a single sign in East Sussex can contribute to higher revenue, and a strategic approach-placing multiple signs in key locations-can further enhance this impact. Incorporating signs into walls, windows, and floors can strengthen brand identity and improve the overall customer experience.
68% of consumers have made a purchase due to attention-grabbing signs
Impulse purchases drive a significant portion of consumer spending, and signs play a key role in influencing these decisions. Well-placed promotional signs, sale banners, and strategic messaging catch the shopper’s eye, create urgency, and encourage immediate action. Limited-time offers, discounts and exclusive deals displayed on signs can prompt unplanned purchases.
Retailers can enhance signage effectiveness by making it visually appealing, easy to read, and placing it in high-traffic areas. Signs near checkout counters can drive last-minute add-ons, while promotional signs at entrances set the tone for an engaging shopping experience.
75% of consumers have recommended a business because of its signs
Brand awareness isn’t just about direct sales-it also extends to word-of-mouth marketing. When signs are memorable, professional, and consistently visible, they stay in customers’ minds. This increases the likelihood of recommendations, as people are more likely to refer businesses they recall seeing frequently.
The importance of professional signs
The right signage strategy can set a business apart from its competitors, improve customer engagement, and drive sales. Investing in high-quality signs isn’t just about aesthetics. It’s about building trust, increasing visibility, and ultimately boosting revenue.
At The Sussex Sign Company, we specialise in creating high-quality, impactful signs that help businesses stand out. Whether you need shopfront signs, promotional displays, or a complete signage strategy, our expert team is here to help. Please contact us today to find out how we can elevate your brand’s presence.