How much does a vehicle wrap cost? There are a variety of factors that can affect the price, and once you have taken that into account, an investment in a full vinyl wrap is a great low-cost marketing channel for your business.
How is the cost calculated?
There are several factors that need to be taken into account when costing car graphics. These include:
– The total area to be wrapped – this differs depending on whether you prefer a full or partial wrap
– The complexity of the geometry of your vehicle
– The length of time you want your vehicle wrapping to last
– Your design
– The state of your vehicle
Your custom vehicle wrap cost will be based on these factors and any others that are relevant.
Factors that impact vehicle wrapping
A good rule of thumb, as with anything, is the bigger it is, the more the vehicle will cost to wrap. Another factor that can drive up the price of vehicle wrapping is the type of vehicle you want to be wrapped – if there’s no pre-existing computer model, then designing your car graphics will be a more time-intensive process.
A car wrap is not designed to repair body damage or rust, but it can disguise dents and scratches. However, this can also push up costs, as different processes may be required. The better the condition of your vehicle, the more affordable your car graphics will be.
Perhaps the biggest impact on cost is the design itself. The more complex the graphics, the more expensive your vehicle signwriting is likely to be. Remember, you can make a big impact by keeping it simple. Be very clear from the start whether an intricate vehicle wrap is really the right fit with your business.
Vehicle wrap costs
Although a full car wrap is the most cost-effective form of marketing there is, with 1,000 impressions costing just 4p, there are ways to cut the costs of a wrap if you’re on a tight budget.
First of all, you can choose a partial wrap. This is a good option for small businesses with a strong local following, for example, if you’re a plumber or handyman. Keep the wrap to the rear end of the vehicle and you’ll still benefit from the fact that over 90% of people say they take notice of messages on the rear end of lorries and vans.
Lamination costs extra but will extend the lifespan of your vehicle signwriting. Alternatively, you can opt for door decals for your startup or a simple message that is more affordable – and often just as effective.
Finally, keep your vehicle wrapping well maintained and removal is a snap. It’s another way to drive down costs and maximise the return on investment.
Ask the professionals
At The Sussex Sign Company, we specialise in creating premium, cost-effective vehicle wraps for cars and vans in London and across the South East. If you want to know how much it would cost to wrap your vehicle, give us a call or drop us an email and we’ll be happy to help.