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Sussex Signs Charity of the Year

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Staff member helping elderly man

Supporting our community: Why Age UK West Sussex, Brighton & Hove is our charity of the year

At The Sussex Sign Company, we believe that being part of a community means giving back to it. That’s why, since the aftermath of the Covid-19 pandemic, we’ve proudly supported a local Charity of the Year, an organisation making a real difference to people’s lives across Sussex.

In 2025, we are honoured to support Age UK West Sussex, Brighton & Hove as our new charity partner. This incredible charity works at the heart of our local communities, offering vital services and support to older people. In a time when many are struggling with the rising cost of living, social isolation, and health challenges, their work has never been more essential.

Why Age UK West Sussex, Brighton & Hove?

There are more than 230,000 people over the age of 65 living in West Sussex alone. For many of them, later life brings a mixture of challenges, from financial hardship and declining health to the often-overlooked issue of loneliness. Age UK WSBH steps in with a wide range of services that directly improve lives. These include:

  • Friendship services to combat isolation and connect people through befriending calls, clubs, and activities
  • Information and advice on benefits, care options, housing, and more
  • Wellbeing programmes, including fitness classes, mental health support, and healthy ageing services
  • Practical help such as home visits, foot care, and handyman support
  • Dementia day breaks and carer support, offering relief and structure to families coping with memory loss

What sets this charity apart is its hyper-local focus. The team understands the unique needs of older people in West Sussex, Brighton and Hove and tailors its services accordingly. It’s not a one-size-fits-all model. It’s community-based, compassionate care and it’s exactly the kind of work we believe in supporting.

Our ongoing commitment to local charities

Since we started our Charity of the Year programme in the wake of Covid, we’ve been privileged to support some amazing Sussex-based organisations. These include:

  • Guide Dogs, helping people with sight loss live independently
  • Children’s Respite Trust, supporting families of disabled children
  • WOLO (We Only Live Once), providing practical support to families affected by cancer
  • Rockinghorse Children’s Charity, enhancing care for sick children across Sussex

Each of these partnerships has been a chance for our team to rally behind a cause, raise awareness, fundraise creatively, and give something back to the community we serve. It’s been inspiring, humbling, and motivating and Age UK WSBH is a perfect continuation of that legacy.

Why it matters more than ever

These are tough times. Costs are rising, businesses are under pressure, and families are feeling the strain. But we believe that in difficult times, it’s more important than ever to stand up for those who are vulnerable. 

At The Sussex Sign Company, we’re fortunate to be a growing business with strong local roots and that puts us in a position to help. Older people are often overlooked. They may not shout the loudest, but their needs are real. 

Age UK WSBH ensures that no one has to face the challenges of ageing alone and we want to make sure their team has the funding and support needed to continue their life-changing work.

How you can get involved

Throughout the year, our team will be taking on a range of fundraising activities and we’d love your support. Whether it's making a donation, taking part in an event, or simply spreading the word, you can help us reach our goal. 

We’ve set up a JustGiving page to make it easy to contribute online. Every donation, big or small, makes a real difference. We’ll be sharing updates on our website and social media as the year progresses, so you can see the impact your support is having in real time.

Thank you for supporting local good

Being a Sussex business means more to us than just working in the area, it means caring about what happens here. 

Supporting local charities like Age UK WSBH is a key part of that mission. It’s about creating a stronger, more connected, and more compassionate community for everyone, especially those who might otherwise be left behind.

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