Maisie, The Sussex Sign Company General Manager, provides a simple short answer to the question of “what should I print on my sign” which too often the perception is surely I should include as much information as possible.
When the addage “less is more” can be more helpful in communicating clearly through signs.
If you’ve got a shop front as big as the front of The Sussex Sign Company then when considering what should I print on my sign? you can include more about your services and what you can offer to your clients.
But normally in most high street shops, the amount of signage space is quite limited and having too much information is just overwhelming.
As people are walking by, when there is too much information to take in then the customer struggles to digest the information presented and they end up actually remembering nothing.
So, what should I print on my sign?
Keeping it simple is key, determine:
What is the key objective or the key action that you want the sign to communicate?
Focus the design and the message on achieving that key objective.
Presenting your Logo in your brand colours that are memorable and link with other marketing channels that the customer may recognise you from and they quickly can make the association.
Capture their attention, stand out as the walk past, be recognisable, tell them what you do and tell them what you would like them to do!
EXAMPLE 1: We make signs….come in and meet the team.
EXAMPLE 2: We sell computers…our IT experts speak in plain english
EXAMPLE 3: We make great coffee…drink in or take-out
For more YouTube content from The Sussex Sign Company.
