Frequently Asked Questions About Vehicle Wraps

One of the most frequently asked question about vehicle wraps is surely: “What kind of RoI can I expect from a wrap?” The answer is that it’s impossible to accurately measure the return, but just consider the statistics: vehicle graphics in a high-traffic area can be seen by 3000 people an hour, resulting in a boost in your name recognition of over 15 times that it would be without the wrap. Still not convinced that a vehicle wrap is a great idea for your business? Ninety-one percent of people notice vehicle graphics, and over 30 percent of them study that information closely. Factor in the fact that we’re spending 20 hours per week in our cars – that’s over a third more than 10 years ago – and you have a compelling argument for turning your company car or vehicle fleet into mobile billboards.

What is a vehicle wrap?

You may not know what a vehicle wrap is but the chances are you’ve seen one. If you’ve ever noticed a car with eye catching graphics advertising products or services, then you’ve seen a car with a vinyl wrap. A car or van wrap is basically one enormous vinyl sticker that is wrapped around the entire vehicle. Rather than confining your marketing message to the rear of your vehicle, a vinyl wrap let’s you make every inch of the body work into a mobile billboard.

What are the benefits of a vinyl wrap?

Imagine a form of advertising that doesn’t bully or hector, that is always on 24 hours a day, and that has the lowest cost per impression of any marketing channel. That’s the power of vehicle wrapping. Whether on the road or in a car park, your wrapped vehicle is creating impressions in the gentlest and most passive way while boosting your brand awareness in a way that no other media can match. A full vinyl wrap has the added benefit of protecting your vehicle against everyday wear and tear and extreme weather, while the flexibility of wrapping means you can give your vehicles a custom colour and look at a fraction of the price of painting. And because you can scale a wrap design over every vehicle in a fleet, you’ll create a consistent and highly professional impression.

How is the cost of a wrap calculated?

The cost of a wrap depends on a range of factors including the size of the car and the complexity of the body work, the type of vinyl used and the length of time the wrap takes to install. Most good sign making companies will quote for common types of vehicle.

What material does a vinyl wrap use?

There are two distinct types of vinyl that are used to wrap vehicles: calendered vinyl and cast vinyl. Cast vinyl is the highest quality and the most durable product, particularly when protected by a cast vinyl laminate.

How does it work?

Imagine a huge sticker or very stretchy wrapping paper that can be pulled into shape and then heated for maximum adhesion. Installing a vinyl wrap professionally is really an art form, and an improperly installed wrap will quickly start to bubble and lift, ruining your investment. A professionally installed wrap will not have visible cut lines, wrinkles or creases but will cover the vehicle absolutely seamlessly for the best possible effect.

Design – DIY or go pro?

If you’re limiting your marketing efforts to cut vinyl lettering then you can do it yourself, but a full or partial wrap needs the skills of a talented designer working with the latest modelling technology to make the biggest impact. Only by accurately modelling in advance can you have a real sense of how your wrap will work, and be able to tweak any confused messaging or over-busy graphics. If you don’t go through this process, you’ll find you’ve wasted a lot of money on a vinyl wrap that looks unprofessional and cluttered – the opposite of the effect you’re aiming for.

How can I find the best installers?

The best installation teams are fully trained and accredited in installing vinyl wrap, so look for proof of their abilities and experience before you make any commitments. A good sign company will offer an integrated installation service and will be able to show you a portfolio of finished projects both for inspiration and for you to assess the quality of the work.

Can I remove a vinyl wrap?

Yes, you can. In fact vinyl wraps can be a highly cost-effective way to promote a temporary marketing campaign. Because your initial investment is so low compared with other more traditional advertising channels, vinyl wrap and cut vinyl lettering are ideal for your short-term marketing strategy. Make sure you have the wrap removed by your installers as they’ll use the right products and techniques so that the wrap is removed without over-enthusiastic scraping or glue residues.

How do I choose the right company?

When you’re investing in vehicle wraps in Littlehampton, it makes sense to ensure that your sign company can offer integrated services that mean your wrap will be designed, produced and installed to the highest standards using the best-quality materials. Ask to see a portfolio and have a design consultancy before you make any firm commitments. At the Sussex Sign Company we’re committed to ensuring that you get the best possible return on your investment, which is why we offer the complete range of services with one of the best vinyl wrap installation teams out there. If you want to harness the power of mobile advertising with a stunning vehicle wrap, contact us today via phone or email for more details.