Ever wondered “How signs are made?” Or questioned whether putting more information on your van or shopfront really gets more attention?
In our new monthly video series, Behind the Signs, we’re taking you behind the scenes at The Sussex Sign Company to show how great signage comes to life – and bust a few common myths along the way.
This blog gives you the highlights, insights from our team, and answers to the most common questions about signs and vehicle branding.
What Happens Behind the Scenes at a Sign Company?
At The Sussex Sign Company, we’ve been crafting high-quality signs for over 30 years. But what does that process look like day to day?
In episode one of Behind the Signs, we take you on a tour of our production facility in Portslade, near Brighton & Hove and look at how signs are made. From high-spec printers and plotting machines to hand-assembly workstations, every part of our workshop is designed for speed, precision, and consistency.
Whether it’s window graphics, internal wayfinding signs, vehicle wraps, or full shopfront branding, our in-house setup means we control every step – from design to installation.
How Signs Are Made?
We’re often asked, “Do you just print the signs and stick them up?” If only it were that simple!
Here’s how signs are made & how we approach every project:
- Strategy & Consultation – What does your sign need to achieve? Who is it targeting? How far away will people see it?
- Design – Clear, bold, and aligned to your brand.
- Material Selection – Choosing the right vinyl, laminates, and substrates for durability and impact.
- Production – Using state-of-the-art printers and cutters.
- Installation – Expert fitting to ensure longevity and professional finish.
This process ensures your signage doesn’t just look good – it works for your business.
❌ 3 Common Signage Myths (Debunked by Experts)
Myth 1: The More Information, the Better
Reality: Less is more. People don’t read signs – they glance at them. Your signage needs to communicate your message in three seconds or less. Too much text creates clutter and confusion. The best signs are bold, simple, and focused.
🎥 Watch the clip: Why “less is more” in signage design.
Myth 2: High Quality Signs are Too Expensive for Small Business
Reality: At The Sussex Sign Company we’ll help you work within your budget, advising on material choice, size and graphic options that will work for you. Remember Quality matters. Signs that fade, peel, or fail prematurely often use cheap materials or poor fitting. We use premium vinyl, printers, and protective laminates – and back it all up with a warranty for long-lasting results.
🎥 Watch the clip: Working with you & your budget.
Myth 3: Anyone Can Make Signs – It’s Just a Sticker, Right?
Reality: There’s more to how signs are made than many people may think, professional signage combines design, engineering, and branding expertise. Designing signage isn’t just about aesthetics. It’s about visibility, hierarchy of information, and technical precision. Our team aren’t just printers – they’re craftspeople and consultants.
Why Professional Signage Still Works in 2025
In a digital world, it’s easy to overlook the power of analogue marketing. But your signage works 24/7. It doesn’t rely on algorithms or ad spend. A well-designed sign or vehicle wrap becomes a brand ambassador that never sleeps.
A single van wrap can generate 30,000–70,000 daily impressions – all without ongoing costs.
FAQs: How Signs are made in Sussex
Is signage still effective for small businesses in 2025?
Yes. A shopfront sign or van wrap creates constant local visibility and delivers thousands of daily impressions without additional spend.
What information do I want on my sign, the more information the better, right?
Less is more. People don’t read signs – they glance at them. Your signage needs to communicate your message in three seconds or less. Too much text creates clutter and confusion. The best signs are bold, simple, and focused.
What makes a high-quality sign last longer?
Premium materials, protective laminates, and professional installation prevent fading, peeling, and damage.
Watch the Full Video: Behind the Signs
➡️ See our workshop in action, see how signs are made, hear from our team, and watch as we bust common myths about signage.
📞 Call us on 01273 424900 to discuss your project.
📩 Or message us today to book a free consultation.
For inspiration see our galleries of past work, for commercial signs for retail and commercial, or for vehicle signwriting and wraps.