The statistical case for vehicle livery is a persuasive one. A thousand impressions can cost as little as 4p while your vehicle can be seen by as many as 3,000 people in an hour. But when you’re a startup, the business case for your marketing spend needs to be watertight – can you afford to invest in a vinyl wrap if you’re not convinced of the ROI?
When it comes to investing in vehicle graphics, however, there are plenty of other nailed on benefits to using your vehicle as a mobile billboard. From maximising resale value to boosting brand identity, a well-designed vinyl wrap drives your message into the heart of your target markets.
Create a buzz around your brand
If you’re struggling to create an outstanding brand identity then you’ll already know you need to keep things consistent across your marketing channels. Having your branding on your vehicles creates a buzz around your brand and promotes the idea that you’re a professional business to be taken seriously – after all, a long-lasting vinyl wrap says you’ll be around for the long run.
A well-designed wrap that delivers a strong message with pleasing aesthetics is so much more visually appealing and reassuring than an anonymous white van. You’ll catch the eye of potential customers whether you’re on the go or parked outside the office and that helps to drive brand recognition, keeping you top of mind.
No one responds to advertising that is pushy and aggressive. That’s why online customers block intrusive marketing with ad blocking software. Your mobile marketing is both non-aggressive and subtly persuasive, making it a highly effective way to get your brand recognised.
Vehicle livery is also surprisingly cost-effective. In surveys, customers have ranked good quality vehicle signwriting more highly than radio or TV advertising, which is considerably less affordable. When used for brand awareness, a vinyl wrap can be a great investment lasting up to eight years. And because your advertising changes its location on a regular basis, the content can remain static. However, if you need to alter your vehicle wrap it’s simple to add decals to alter contact information or add time-limited promotions.
Increased resale value
When you opt for a vinyl wrap you’re not only creating stand out marketing, you’re effectively wrapping your vehicle in a protective skin that’s incredibly durable and weatherproof. Properly looked after your vehicle signwriting will continue to look good for years to come while protecting the paintwork from everyday bumps and scratches. Opt for professional installation and removal of your vehicle livery and you’ll have a pleasant surprise when the vinyl wrap is removed – the bodywork will look impeccable, enhancing the resale value of your car or van.
Investing in vehicle livery in East Sussex
If a vinyl wrap looks like the cost-effective marketing solution for your East Sussex startup, we can help. At The Sussex Sign Company we offer a full spectrum design and wrap service that makes the most of the benefits of a vinyl wrap for your business. If you’re interested in persuasive advertising that delivers an excellent return on your investment, contact us today to discuss your vehicle signwriting options.