Halo illuminated letters in high street signage:

The high street has always been a competitive environment with a limited number of potential customers, established brand loyalty and a willingness to pay more at local and ‘authentic’ businesses. According to a report commissioned by the Economist, the high street retail environment has become considerably more cut-throat in recent years. Uncertain futures? Retail sales… Continue reading Halo illuminated letters in high street signage:

There’s far more to corporate signage than you think

Signage makes up a surprisingly large chunk of our visual and physical environments. We take in hundreds to thousands of signs every day, depending on what we’re doing. Encountering so many signs in such a short period of time means that we rarely spend more than a second looking at a particular sign. This has… Continue reading There’s far more to corporate signage than you think

Why should you use a professional sign company for your business signage?

Your external signage represents your business, either working to impress and draw passers-by into your store, or make them turn away without ever giving your business so much as another glance. Poorly maintained or low quality signage can even leave these potential customers with actively negative opinions of your firm, despite never having set foot… Continue reading Why should you use a professional sign company for your business signage?

Top 5 questions to ask when ordering signage

So how do you choose the right sign company when investing in signs for your business? Well this is a difficult question, however, there are five questions you should always ask when deciding which company to choose, and funnily enough, none of them are about price. The right signage for your business is far too… Continue reading Top 5 questions to ask when ordering signage