Interior Signage Is Something No Retailer Can Ignore

Want to attract customers and drive sales to your London retail premises? High quality interior signage can do that and so much more. Think of it as an extension of your website, with clear navigation and eye-catching design that help your customers to navigate your bricks and mortar premises and make the most of any offers and promotions.

Narrowcast to target your audience

Narrowcasting is all about putting the right sign in the right place. That means being specific about location or a product, and keeping the message itself simple. With interior signage you can aim to convey the main themes of your sign in 5 seconds or less. If you miss the mark, narrow the focus down to just one key message or use a series of signs to get the full message across.

Hit the headlines

When you’re pinpointing the messages you want to narrowcast, try writing in headlines. In other words, be as punchy and concise as possible and then see whether you can take out any unnecessary language.

Observe the strict hierarchy of interior signs by following the following structure: headline, explanatory text, call to action. An effective sign will have the goal of getting the customer to do something, so make sure you create a killer call to action.

Finding your way

Also known as directional or informational signs, wayfinding signage is designed to help your customer navigate your premises. Make it is easy for them to find what they’re looking for and they’ll appreciate the convenience and return another time.

These types of signs need to be bold, concise and eye-catching, so think about the fonts and colours you need to use for customers to understand the message of the sign at a glance.

Using directional signs has another benefit when you’re laying out your store. You’ll quickly establish what signs need to go where and whether your layout is easy to navigate. It all helps to create a satisfying customer experience.

Persuade with signage

Do you want to draw your customers’ attention to a particular product or promotion? Do you want to influence consumer behaviour or highlight an unloved product?

Effective persuasive signs can create a hidden gem or raise the perceived value of an item. They can increase the awareness of certain brands and drive retail sales, so make them eye-catching and witty.

Be inclusive

Creating a customer experience applies to all customers equally, which means paying attention to the inclusivity of your signs. For example, you may need to use certain high contrast colours or legible fonts and provide Braille or tactile alternatives to certain signs.

Ensure that signs are installed at the correct height for your disabled customers – if you have accessible facilities and you’re not promoting them, then you’re marginalising your customers.

Optimise interior signage

At The Sussex Sign Company, we can help you create a suite of interior retail signs, including decals and digital wallpaper, that can boost brand awareness, give your premises pizazz and delight all your customers, while maximising your return on investment. Contact us via phone or email to get the ball rolling.

Contact The Sussex Sign Company today to see how we can help you.