If you’re a marketing manager, then you’re in the business of communication. One of the most effective ways of communicating information about your business is with a sign. A sign can help a customer find your business, or help other businesses find you. You need signs when you start up and signs when you grow.… Continue reading Why Business Signage Is A Critical Communication Tool For Your Business
Wayfinding signage is ubiquitous in urban centres, public spaces, healthcare facilities and transportation hubs. Wayfinding systems initially served a simple function, consisting of arrows and signs to direct people towards their destination. Decades of research and evolution in wayfinding signage has led to the development of a highly integrated technology-driven discipline with an overriding focus… Continue reading Wayfinding Signs in educational settings – a tool to engage, enrich and inspire?
The high street has always been a competitive environment with a limited number of potential customers, established brand loyalty and a willingness to pay more at local and ‘authentic’ businesses. According to a report commissioned by the Economist, the high street retail environment has become considerably more cut-throat in recent years. Uncertain futures? Retail sales… Continue reading Halo illuminated letters in high street signage:
Your external signage represents your business, either working to impress and draw passers-by into your store, or make them turn away without ever giving your business so much as another glance. Poorly maintained or low quality signage can even leave these potential customers with actively negative opinions of your firm, despite never having set foot… Continue reading Why should you use a professional sign company for your business signage?
Internally illuminated halo letters can have an enormous amount of different effects depending on the products used and the type of manufacture. When stainless steel or powder coated aluminium built up letters or built up logos are combined with internal illumination, it creates a halo effect on the back tray, especially when combined using the… Continue reading So what exactly are Halo Illuminated letters.