5 Signs Your Van Needs New Vehicle Livery

A vinyl wrap is a durable, effective and high impact way of advertising your business across East Sussex. With proper maintenance, a premium cast vinyl wrap can last up to 8 years. But even the best thought out campaign can run its course and the most professionally installed wrap can start to show signs of wear and tear.

Knowing when to update your vehicle livery can be challenging. Here are the five surefire signs that your vehicle graphics need an update.

Has your wrap seen better days?

Even the best cared for vinyl wrap will eventually show signs of wear and tear. Sun and rain can cause fading and damage, making your car graphics look washed out and less impactful.

Look for signs of peeling and scratching, especially around the bottom of the vehicle. Even though your wrap may still look good from a distance, if it’s showing signs of wear close to the edges, that’s a sure sign you need to change it.

Are your contact details up to date?

If you’ve moved premises, updated your website or changed phone numbers, then you need to change your wrap. If the overall condition is still good, then vinyl decals can be the smart way to bring your details up to date.

Check your wrap for any outdated expressions. Tastes change with the times and what was once funny may now simply cause customers to cringe. It never hurts to rethink the impact of your slogans and the message you’re sending to your customers.

Is your vehicle livery design outdated?

There are fashions in design elements like fonts and images and these can change over time as surely as fashion in clothes. Take a look at what your competitors are doing – do their designs seemed tired and outdated or fresh and contemporary?

Working together with a designer will help you to refresh your design and create something that not only appeals to your target market in East Sussex, but grabs the attention wherever you go. In turn, that boosts brand recognition and maximises the return on your investment in vehicle livery.

Does your wrap fit your business?

As your business grows and expands, your branding needs to transform to keep in step with the direction of travel. The chances are that, unless you’re in the vintage and retro business, your outlook and business goals can have changed radically since you first invested in vehicle graphics.

Have you moved into a totally different market? Or have you radically broadened the range of services you offer? The chances are that if your wrap is approaching 8 years old, it doesn’t reflect your bold new business model. Now could be the time to upgrade and reflect those exciting changes.

Are you still maximising your ROI?

It can be difficult, though not impossible, to measure the ROI of your vehicle graphics. But to do that, you’ll need to rethink your design or add some new decals or a partial wrap.

QR codes, dedicated landing page URLs and short code SMS are all smart ways to evaluate how well your message is getting through to your target customers. At Sussex Signs, we’ll work with you to update your design and maximise your return on investment. Contact us for all the help and information you need.


Leave a comment

Your email address will not be published. Required fields are marked *